Crazy About Packaging Season 3, Episode 10: Consumer Perception of Sustainable Packaging
Welcome back to Crazy About Packaging. This month, the C.A.P. Pack — Natalie, Mike, and Jonathan — got into a question that shows up all over food packaging: what makes a package feel sustainable to consumers, and how often does that line up with what’s actually more sustainable? Because let’s be honest: those aren’t always the same thing. Glass, aluminum, paper wraps, matte finishes, earthy...
